52 Product Marketing jobs in Dubai

Fuse is on a mission to bring real time cross border payments to the Middle East, helping global businesses to access the region without changing their payment stack. We believe MENA presents one of the most exciting payment opportunities in the world today - as one of the most financially isolated but fastest growing markets globally, the region is evolving fast and Fuse is providing the infrastructure required to keep up.

To date we've raised over $8.6mn to help us radically change how money moves in and out of MENA, from some of the best investors including Northzone, Flourish, Raba, and Alter Global. With our head office in Dubai, we're trusted by payment companies and enterprise businesses all over the world to provide the crucial infrastructure for money movement in the region. Processing payments to contractors on Deel, hosts on Airbnb, sellers on Etsy, and many more global brands is just the beginning.

We're looking for people that love what they do and are passionate about making local payments accessible to brands all over the world.

We are looking for a Product Marketing Manager to join us as the first hire in the Marketing team. As we are in the cross-border payment space supporting global companies across different use cases, we need to ensure that our product resonates with our target audience that aren’t necessarily as familiar with the payment ecosystem in the MENA region. Your work will help shape the future of our product and how we go to market with the launch of every new corridor and any new use cases we unlock.

• Product GTM Strategy: Own and drive Fuse’s GTM process for all existing and new products across different industries and use cases.
• Collateral Creation: Create compelling collateral for the sales team to effectively sell including product demos, sales decks, and competitive positioning materials.
• Marketing Campaigns: Launch product marketing campaigns that target key industries that sales is focusing on.
• Product Awareness: Develop engaging content for various marketing channels including sales email campaigns, social media and blog posts to drive awareness and interest in Fuse’s products.
• Market Research and Insights: Conduct in-depth market research to understand industry trends, customer pain points, and competitive landscape.
• Customer Insights: Analyse market data and customer feedback to identify opportunities for new feature development and enhancements.
• Customer Advocacy: Build relationships with key customers to create case studies, testimonials, and other materials that demonstrate the value of our product.
• Metrics and Reporting: Track and measure the success of product marketing initiatives, including product adoption, customer engagement, and revenue impact.

• 4+ years of proven product marketing experience.
• Experience working in a fast paced FinTech.
• Strong written and verbal communication skills.
• Strong understanding of the MENA payment ecosystem.
• Strong collaboration skills and the ability to work cross-functionally in a fast-paced, startup environment.
• A degree in Business, Marketing, or a related field.

• Experience in the payment space.
• A Macbook.
• Opportunity to travel (if applicable).
• Unlimited vacation time.
• Employee stock ownership (ESOP).
• Flexible working and autonomy.
• Pay it forward days - we offer 2 annual pay it forward days where you can take time to volunteer for a charitable cause that is important to you.
• Wellness days - we believe you can only work your best when you feel your best, and we know working at Fuse is intense, so we offer 3 wellness days every quarter where you can take time to re-energise.

As a Product Marketing Manager, you need to be passionate about telling the product’s story to the market. You need to understand the product’s value proposition, the customer personas, and turn this information into compelling messages for customers, prospects, and internal audiences. Collaboration with product, sales, marketing, engineering, and other teams will be key to your success.
You should have previously worked in the airline or travel domain and have an excellent understanding of the airline business related to distribution, pricing, sales, and servicing. Alongside, you understand the associated (travel seller) technology ecosystem. You must have strong communication skills that will allow you to clearly articulate the product proposition to your customer.

• Develop and execute comprehensive product marketing strategies to drive product adoption and revenue growth, using all marketing channels.
• Conduct market research and competitive analysis to identify market trends, customer needs, and emerging opportunities.
• Collaborate with cross-functional teams, including product, sales, and marketing, to position product features, benefits, and target audiences.
• Create compelling product messaging that effectively communicates the value proposition to customers, including the development of case studies, videos, and blog posts.
• Work closely with the sales & product teams to write and create sales tools, presentations, training materials, and support ongoing sales efforts.
• Create and track key performance indicators (KPIs) to drive deeper product adoption and utilization.
• Stay updated on industry trends, customer feedback, and competitor activities to adapt and refine product marketing strategies accordingly.
• Build a lifecycle program that spans the 360 customer journey and incorporates upsell and cross-sell strategies.

• 4-5 years experience in B2B SaaS product marketing, specifically in the air travel distribution and aggregation space.
• Proven track record of developing and executing successful product marketing strategies.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent written and verbal English communication skills.
• Ability to work effectively & collaboratively in a fast-paced, dynamic environment.
• Understanding of the business environment and company business drivers.
• Involvement in competitive intelligence programs for technical products.
• Experience partnering with Sales and Marketing teams for pipeline and revenue generation.
• Familiarity with CRM, ABM, and sales intelligence tools.
• Highly organized and attention to detail with a motivated, self-starter attitude.

At Lean, we are all aligned around a common purpose: the pursuit of greatness. It is not an end, but a means to an end, a never-ending pursuit of an unmountable peak – it is our way of life.

In its simplest form, craftsmanship means to have skill in a particular craft. The craftsmanship sphere refers to your individual contribution at Lean in the context of what you were hired to do.

In order to succeed, we must do so as a collective, by amplifying each other’s strengths. We do so by being great cross-functional players.

The ideal Lean citizen is a person we’d all be proud to be associated with. They represent us well, whether when they open the office door for a client, during a hiring interview, or if they bump into an investor.

• Riyadh Office
• London Office
• Cordy House, 4th Floor, 91 Curtain Road, London EC2A 3BS
• Dubai Office, PO Box: 74777

Deputy GM: "Being part of Lean means being part of a team where growth and learning are at the core of our daily experiences. It is rewarding to be part of a company that the region leans on to lead the way and set the future of open banking with cutting-edge technologies and innovative solutions."

Nadine Laze, Commercial Operations Manager: "Working at Lean has been an exceptional growth journey, working together with people that truly embody the growth mindset. I feel challenged and propelled to grow. I have worked at Lean for nearly 3 years, and every day is a new adventure!"

Senior Talent Partner: "Every day offers the thrill of collaborating with exceptional people, enhancing skills, and witnessing top talent succeed. With a genuine team and a culture of growth, there's always an opportunity to learn and thrive—never a dull moment!"

To do your best work, you need to be at your best.

1. Discovery: Our hiring process begins with a discovery call with our Talent team. This call offers insights into Lean and ensures the role aligns with your aspirations.
2. Team/Culture: You will meet with members of the Lean team. We will assess your experience and alignment with Lean’s culture and values.
3. Assessment: Depending on the role, you will complete a case study or technical exercise remotely or in person.
4. Decision: Every candidate has the opportunity to meet a member of our leadership team as a final step.

Marketing Lead

About this Role:

We are seeking an accomplished Marketing Director to spearhead integrated product marketing strategies. This role requires a proven track record of driving market share, customer engagement, and long-term brand equity.

Key Responsibilities:

• Develop and execute product marketing initiatives across key product lines in construction materials.
• Define product positioning, value propositions, and go-to-market strategies aligned with commercial objectives.
• Collaborate closely with cross-functional teams to ensure strong alignment between market needs and product innovation.
• Drive market intelligence efforts monitoring trends, customer insights, and competitor activity to guide decision-making.
• Oversee campaign planning, content development, and channel strategy (including digital, events, and trade marketing).
• Lead a high-performing marketing team and agency partners.
• Monitor performance metrics and optimize strategies to maximize ROI.

Candidate Profile:

• 8-10+ years of progressive marketing experience, including leadership roles within the construction materials or industrial manufacturing sectors.
• Demonstrated success in product marketing, brand strategy, and market development.
• Strong business acumen with the ability to communicate technical products in commercially compelling ways.
• Excellent leadership, stakeholder management, and cross-functional collaboration skills.
• Degree in Marketing, Business, Engineering, or a related field; MBA is an advantage.

Bonus Pointers:

• Familiarity with global markets and ability to adapt strategies accordingly.
• Experience working with diverse cultural backgrounds and international teams.
• Strong analytical and problem-solving skills with the ability to interpret complex data.

About Our Organization:

We aim to empower organizations to reach their full potential by fostering growth, innovation, and collaboration.

Marketing Excellence Manager

The Product Marketing Manager role plays a pivotal part in driving product success through innovative marketing strategies and initiatives.

This position involves close collaboration with cross-functional teams to align marketing efforts with business objectives, resulting in enhanced customer engagement and increased market share.

Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive product marketing strategies to meet business goals.
• Market Analysis: Conduct thorough market research and competitor analysis to inform product positioning and ensure competitiveness.
• Collaboration: Work closely with product development teams to ensure alignment on marketing strategies and tactics.
• Communication: Create compelling marketing messages and value propositions for product promotion, engaging customers and stakeholders.
• Performance Metrics: Monitor and analyze key performance indicators to measure marketing campaign effectiveness and make data-driven decisions.

• Education: Bachelor's degree in Marketing, Business, or a related discipline is required.
• Experience: A minimum of 5 years of experience in product marketing or a similar role is preferred.
• Marketing Knowledge: Strong understanding of marketing strategies and market analysis techniques is essential.
• Communication Skills: Excellent verbal and written communication skills are crucial for success in this role.

We are seeking a Product Marketing Manager with a strong B2C mindset to lead the go-to-market strategy and execution for our apps. You will be responsible for building awareness driving adoption and accelerating growthleveraging a full-funnel marketing approach. Youll work cross-functionally with Product Growth Creative and Data teams to ensure consistent compelling and high-impact marketing across every customer touchpoint.

This role is ideal for someone who is digitally native data-informed and highly experienced in B2C marketing tactics such as paid social content marketing lifecycle communications and performance campaigns.
Key responsibilities:

• Own the go-to-market plan for our B2C app launch from positioning and messaging to campaign execution and performance analysis
  
• Develop and manage full-funnel marketing strategiesfrom awareness to retentionacross paid owned and earned channels
  
• Collaborate closely with Product and UX teams to influence feature positioning onboarding experience and in-app engagement strategies
  
• Lead paid media campaigns (especially paid social and display) working with internal teams or agency partners to optimize performance
  
• Build and manage an ongoing content marketing strategy in-app communications
• Use customer insights and analytics to continuously refine audience targeting creative messaging and channel mix
  
• Partner with creative teams to brief develop and iterate on campaign assets that resonate with target users
  
• Track and report KPIs related to acquisition conversion and retention and drive continuous improvement through testing and iteration

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

Basic Qualifications
5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters MBA JD MD) or 0 years of work experience with a PhD
Preferred Qualifications

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters MBA JD MD) or up to 3 years of relevant experience with a PhD
• 7 years of experience in B2C product or growth marketing ideally within a startup consumer app or digital-first environment
• Demonstrated success in launching and scaling mobile apps or digital consumer product
• Strong knowledge of full-funnel marketing strategies and the ability to connect brand messaging with performance goals
  
• Practical experience in paid social content marketing CRM or lifecycle campaigns and SEO
  
• Solid understanding of digital channels mobile user behavior and user acquisition best practices
  
• Data-driven approach with strong analytical skills and a test-and-learn mindset
  
• Excellent collaboration skills and ability to work effectively with both technical and creative stakeholders
  
• Preferred: Experience in consumer fintech or other fast-paced B2C sectors

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time

#J-18808-Ljbffr

We are seeking a seasoned professional to oversee our FMCG operations in Dubai. The successful candidate will be responsible for developing and executing effective marketing strategies that drive business growth and customer engagement.

Join to apply for the Product Marketing Manager role at Edenred UAE

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Edenred UAE is the UAE's largest salary processing provider serving more than 6,000 companies, 2 million employees, over 10 banks and 35 financial institutions. Operating out of Dubai since 2008, Edenred simplifies WPS and non-WPS payroll improves the quality of life for employees and helps companies take care of their hardworking people - pay them on time, securely and without effort.

Edenred believes everyone should have equal access to essential financial services, regardless of how much they earn. That's why we created C3Pay for unbanked or underbanked employees, a mobile app where employees can manage their money instantly and conveniently.

About You

As our Product Marketing Manager, you will be at the core of our growth initiatives, playing a critical role in accelerating the expansion of our active user base for C3Pay in the dynamic and rapidly evolving fintech sector. This role uniquely blends analytical, creative, and strategic responsibilities to drive impactful growth. You will be instrumental in designing and implementing growth campaigns, monitoring and analyzing their performance, and leveraging insights to refine future strategies. This position requires close collaboration with various internal teams, including Product and Technology, to ensure that all growth initiatives are cohesive and aligned with our overall business objectives. This role offers significant opportunities for professional growth and the chance to make a substantial impact on the company's success.

Key Responsibilities

» Plan, design and execute innovative growth campaigns aimed at user acquisition, platform engagement, reactivation and increasing Customer Lifetime Value.

» Conduct thorough market research to identify emerging trends, opportunities and potential threats within the landscape.

» Collaborate closely with other teams within marketing (Design, CRM and Performance Marketing) and cross-functional teams like Product, Data and Engineering to ensure synergy and effectiveness in growth strategies.

» Handle end-to-end process of campaigns, including project management, securing approvals and stakeholder management.

» Work closely with the product team to enhance the campaign experience with results-focused initiatives.

» Monitor, analyze and report on the performance of growth initiatives, utilizing data to inform and optimize future strategies.

» Manage stakeholder expectations and streamline marketing operations over time.

How your Success will be Measured

» YoY increase in penetration of our value-added services like money transfer, mobile recharge and loyalty subscription.

» Increase in acquisition of new users who transact within the app.

» Decrease in churn of customers using the value-added services within the app.

» Reactivation of dormant customer base.

» YoY increase in the Average Revenue per User (ARPU) for value added services.

Requirements

» Bachelor's degree in marketing, Business or related field.

» Minimum of 4 years experience in growth marketing.

» Strong understanding of growth marketing metrics and data analysis techniques.

» Strong proficiency in Excel and Powerpoint.

» Excellent written and verbal communication skills, with the ability to present complex ideas clearly and concisely.

» Highly analytical mindset with a data-driven approach to problem solving

» Detail oriented, ensuring that the mechanics and intricacies of campaigns are clearly conveyed and executed.

» Ability to thrive in a fast-paced, agile environment and adapt to rapid changes.

» Strong project management skills, with the ability to manage multiple projects simultaneously.

» A proactive and positive attitude, with a willingness to learn and adapt.

Nice-to-Have

» Experience in e-commerce, subscription based apps and fintech apps.

• Seniority level Not Applicable

• Employment type Other

• Job function Marketing and Sales

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Job Description

Job Description

The Product Marketing Manager is a key role responsible for developing and executing marketing strategies to promote products and ensure they meet customer needs. This position involves working closely with cross-functional teams, including product development, sales, and customer support, to align marketing efforts with business goals. The Product Marketing Manager is pivotal in defining the market positioning, messaging, and communication of the product, while also driving demand and engagement. They play a vital role in understanding market trends, competitor activities, and customer feedback to shape the product's future and ensure its success in the market. An ideal candidate for this role possesses strong analytical skills, creativity, and excellent communication abilities.

• Develop and implement comprehensive product marketing strategies to meet objectives.
• Create compelling marketing messages and value propositions for product promotion.
• Conduct detailed market research and competitor analysis to inform product positioning.
• Collaborate with product development teams to ensure alignment on marketing strategies.
• Coordinate with sales teams to design and implement effective sales enablement tools.
• Monitor and analyze market trends to adjust marketing strategies accordingly.
• Manage budget allocations and ensure cost-effectiveness in marketing activities.
• Develop go-to-market plans and oversee product launches and promotions.
• Engage with customers to gather feedback and insights for product improvement.
• Create and deliver high-quality presentations and marketing materials to stakeholders.
• Analyze performance metrics and report on the effectiveness of marketing campaigns.
• Foster relationships with key partners and influencers in the industry.

• Bachelor's degree in Marketing, Business, or a related discipline is required.
• Minimum of 5 years of experience in product marketing or a similar role.
• Strong understanding of marketing strategies and market analysis techniques.
• Excellent verbal and written communication skills are essential.
• Proven project management skills and the ability to handle multiple projects.
• Ability to work collaboratively with cross-functional teams and stakeholders.
• Strong analytical skills with the capability to interpret complex data sets.

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