744 Social Media Marketing jobs in Dubai

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few

This role is responsible to manage and scale Social Media Marketing Channels strategies across all ecommerce and Omni domains.

• Creating the overall social media strategy for three major international brands across the GCC.
• Responsible for objective setting and driving performance of paid social media campaigns with the assistance of a globally renowned marketing agency
• Liaising across functions to drive the strategy of our organic content and maintaining the look & feel of social media channels
• Working with the wider digital marketing team to plan, execute and optimize campaigns across social media platforms to maximize campaign effectiveness
• Ensure campaigns are succinct to overall direction of the business
• Supports the function to evaluate the effectiveness of campaigns, and assists the HOD to devise strategies for improvements
• Analyses and presents findings from campaigns analysis to Senior Leadership to facilitate decision making processes for business growth.
• Supports the function to explore ways of improving existing digital marketing techniques to enhance operational efficiency
• Coordinates with agencies to optimize paid social campaigns
• Acquire insight in online marketing trends and keep strategies up-to-date
• Strong analytical skills to find trends and optimization opportunities from performance data
• Campaign reporting (ROAS, CPC, CPM, CPT, CPL, CPI CAC & CIR)
• Budget tracking and monitoring
• Advising on optimization / bidding / competitive strategies
• Develop mobile marketing strategies and performance metrics
• Strategizing Social Media campaigns to drive business growth
• Providing recommendations for performance improvement and monitoring monthly targets and adjust campaigns as needed.
• Driving App Installs and App Re-Engagement through Social Media Platforms
• Using Google Analytics tool in improving the campaigns performance.
• Using the smart features of Smartly / Vidtech / Stitcherads Tool to optimize the paid social Campaigns.
• Managing third party agencies and partners as necessary to deliver against goals
• Conducting ongoing analysis of ad campaign performance and optimization, and synthesizing observations into recommendations for change
• Report on progress against goals and other relevant metrics to Senior Leadership
• Strategizing social media marketing campaigns for brand awareness and engagement
• Implementing and continually testing new creative messaging, landing pages, campaigns and marketing tools
• Reducing the CAC and improving the CIR / ROAS
• Incremental Topline Gross revenue
• Provide leadership and direction to the operations team towards the achievement of goals and objectives
• Guide and motivate the team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles
• Prepare performance evaluation and appraisal reports of direct reports to assess productivity and progress and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices.

• Degree in a quantitative field such as Marketing, Information Technology, Computer Science, Business Administration, or any other related field
• Years of Experience
• 2+ years of experience as Social Media Marketing manager's role driving core performance KPI's
• 5+ years of total Social Media Marketing experience preferably in Luxury ecommerce and fast fashion

• Proven success in Performance Digital Marketing
• Expertise in A / B and other testing methods
• Executional experience with FB ads manager, Google Ads and knowledge of affiliate marketing & retargeting
• Enhanced knowledge of web analytics and App (MMP) Platforms, including deployment of tracking codes
• Good time-management skills
• Superb presentation skills

Additional Information

We are looking for a creative and results-driven Social Media Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing social media strategies to enhance brand awareness, drive engagement, and generate leads. This role requires expertise in social media platforms, content creation, and analytics to effectively manage and optimize social media campaigns.

• Strategy Development:
  • Create and implement social media marketing strategies aligned with business goals and target audiences.
  • Develop content calendars and manage the overall social media content strategy.
• Content Creation & Management:
  • Design and produce engaging content for various social media platforms, including text, images, videos, and infographics.
  • Manage and update social media profiles, ensuring consistent branding and messaging.
• Campaign Management:
  • Plan, execute, and monitor social media campaigns to drive traffic, engagement, and conversions.
  • Analyze campaign performance and optimize strategies to achieve desired outcomes.
• Community Engagement:
  • Interact with followers, respond to comments, and engage with the online community to build relationships and enhance brand loyalty.
  • Monitor social media trends and industry developments to stay current with best practices and emerging trends.
• Analytics & Reporting:
  • Track and analyze social media metrics, including engagement, reach, and ROI.
  • Prepare regular reports on social media performance and provide insights and recommendations for improvement.
• Collaboration & Coordination:
  • Work with marketing, design, and content teams to ensure cohesive and effective social media campaigns.
  • Coordinate with external agencies or partners as needed for campaign execution and management.

2-3 years of experience in social media marketing, with a proven track record of successful campaigns.

Strong understanding of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their advertising capabilities., Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, social media insights).

Excellent written and verbal communication skills., Creative thinking with a keen eye for design and content., Strong analytical skills and ability to interpret data to drive decision-making., Ability to work independently and manage multiple projects simultaneously.

Social Media Marketing Executive role at Red Spades Creative Agency

At Red Spades Creative Agency , we don't just post on social media, we shape the voice of Dubai's most iconic F&B brands and lifestyle venues.

We're looking for a Social Media Marketing Executive who's ready to bring ideas to life, execute campaigns with creativity and precision, and support our Marketing Manager in delivering premium social media experiences.

• Create & execute → Build and maintain content calendars, post schedules, and moodboards for client accounts.
• Be creative → Assist in developing visual and written content that aligns with the client's brand and campaign objectives.
• Support the team → Work closely with the Marketing Manager to translate creative directions into engaging content.
• Community engagement → Monitor and respond to comments, DMs, and mentions in a timely, on-brand manner.
• Reporting & optimization → Track campaign performance, provide insights, and help implement improvements.
• Multi-account management → Junior Executives may handle fewer accounts, while Senior Executives will manage multiple premium clients simultaneously.
• Stay ahead → Keep up with trends, new social media features, and platform updates to bring fresh ideas to the table.
• Experience → 1.5+ years for Junior, 3+ years for Senior Social Media Executive in agencies or premium brands.
• Creative & proactive → You have a keen eye for design, storytelling, and social media trends.
• Organized & reliable → You can manage multiple accounts and meet deadlines consistently.
• Team player → You enjoy collaborating with the Marketing Manager, content creators, and other team members.
• Passionate → You love social media and are motivated to grow your skills and contribute to client success.
• Adaptable → You're comfortable learning new tools and implementing best practices to improve campaigns.

This is your opportunity to join a creative hub for bold ideas, premium clients, and ambitious people. You'll have the freedom to experiment, the tools to succeed, and the chance to work with some of the most exciting names in Dubai's F&B and lifestyle scene.

Ready to take charge? Apply and let's create something unforgettable together.

• Entry level

• Full-time

• Marketing and Sales
• Industries: Media Production

Role: Social Media & Marketing Executive

Location: Dubai, UAE

Company: MENA Assistance & Affiliated companies

Industry: Automotive / Assistance Services / Creative Media

Type: Full-Time

About MENA Assistance: MENA Assistance is the largest roadside assistance provider in the Middle East and Africa, trusted by leading automotive brands and businesses across the region. With a vast network of specialists and recovery operators, we deliver fast, reliable, and customer-focused support—helping millions of drivers stay safe and mobile every year. Through our group of companies, we also provide solutions that extend our expertise far beyond the roadside. We are seeking a Social Media & Marketing Executive who can bring our services and brands to life with creative, social-first content. You will work across MENA Assistance and its affiliated companies, producing video assets that communicate our message with clarity, energy, and impact.

Role Overview: Reporting directly to the Chief of Staff, you will be responsible for executing and coordinating all social media and marketing activity across the group. You will plan and implement content strategies, manage campaigns, write and edit copy, and collaborate closely with the Videographer & Editor to produce high-quality, engaging assets.

Strategy & Planning

• Create and manage monthly and quarterly marketing calendars for all group entities.
• Translate company-wide objectives into actionable campaigns and initiatives.
• Support the Chief of Staff in developing marketing strategies aligned with business goals.

Campaigns & Content

• Manage social media platforms including Instagram, TikTok, LinkedIn, Facebook, X / Twitter, and YouTube.
• Write engaging content across multiple formats: social posts, newsletters, PR releases, blogs, and case studies.
• Develop and launch paid media campaigns (Google Ads, Meta, LinkedIn, TikTok).
• Support partnerships and influencer activations with engaging campaign material.

Creative Oversight

• Audit all creatives, websites, and social media channels to ensure brand consistency and quality.
• Coordinate with the Videographer & Editor to deliver on campaign briefs and creative direction.
• Produce and adapt marketing materials and assets when required (presentations, brochures, graphics, proposals).

Community & Engagement

• Manage daily social media activity, including posting, monitoring, and responding to audience engagement.
• Build relationships with online communities, dealerships, influencers, and partners to strengthen brand presence.

Performance & Reporting

• Deliver weekly, monthly, and quarterly reports on content performance, engagement, social growth, and ad ROI.
• Provide actionable insights and recommendations to improve campaigns and content effectiveness.

Collaboration & Workflow

• Work directly with the Videographer & Editor to brief, plan, and review video / photo content.
• Ensure deliverables meet deadlines and align with approved strategy.
• Support the Chief of Staff with KPIs, reporting, and executive summaries for the CEO.

• Must be residing in the UAE.
• 2–4 years' proven experience in social media management, digital marketing, or communications.
• Excellent copywriting skills with the ability to adapt tone of voice across different brands.
• Strong knowledge of social platforms paid ad campaigns, and analytics tools.
• Experience with Canva, Adobe Creative Suite, or similar design tools for producing assets.
• Familiarity with CRM and newsletter platforms (e.g. Mailchimp, HubSpot) preferred.
• Highly organised, able to manage multiple brands and deadlines simultaneously.
• Creative thinker with a passion for digital trends and storytelling.
• Flexible with working hours when required and able to work under pressure.

• Be part of the largest roadside assistance provider in the region with a strong, diversified group portfolio.
• Work on campaigns that span automotive, services, lifestyle, and creative media industries.
• Collaborate within a supportive team that values creativity and innovation.
• Opportunity for growth and professional development in a dynamic, fast-paced environment.

We are the regions leading provider of innovative motorist support solutions that contribute to positive vehicle ownership experiences. Our services help to create unforgettable customer experiences which in turn forge strong connections and relationships between Consumer and Brand.

Position Title: Social Media Marketing Executive

Employment Type: Full Time

Salary: up to 15K AED all-inclusive depending on experience and qualifications

Job Location: Dubai, UAE

About the Client:

A globally renowned hospitality brand offering immersive dining, vibrant nightlife, and elevated experiences across its unique venues in Dubai.

• Grow brand presence on social media through creative content and campaigns.
• Produce engaging visuals and videos using Canva and editing tools.
• Coordinate with internal teams and external partners for consistent messaging.
• Cover live events (including evenings) and track performance for improvement.

• Open to CIS, European and Asian nationalities, 35 years old and below.
• At least 3 years of UAE experience in the same role within F&B industry, night life experience is preferred
• Strong background in social media management and content creation with knowledge of video editing tools
• Graphic design skills using Canva are highly desirable

We are a fashion and accessories brand looking for an experienced and creative Social Media Marketing Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and to improve our marketing and sales efforts. You will be working closely with the owner and need to report the progress on daily basis.

• Degree in Media or Marketing.
• 3 years' experience in social media marketing in an agency set up.
• Excellent knowledge of Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest, Google+ and other social media best practices.
• Experience in advertising, PR, email marketing, storytelling, and conducting social media surveys.
• Experience in editing software (Photoshop, Illustrator, Premiere, Canva etc.).
• Creative and able to think outside the box.
• Proficient with Microsoft Office products.
• Understanding of commercial strategy and processes.
• Understanding of business and product strategy.
• Lead generation campaign management.
• Always up-to-date on latest changes in the social media spectrum.
• Experience sourcing and managing content development and publishing.
• E-commerce knowledge.
• Bilingual in Arabic and English.

• Degree Level: Any
• Faculty / Institute: Any
• Major: Any
• Age: Min 18 Max 50
• Nationality: Any
• Residence Location: Any
• Languages: Any
• Own a Car: Any
• Have Driving License: Any

• Develop, implement, and manage our social media strategy.
• Define most important social media KPIs.
• Create and maintain a social media calendar with a clear posting schedule.
• Create and manage social media content daily in all our social media platforms.
• Run email marketing campaigns.
• Measure the success of every social media campaign.
• Stay up to date with latest social media best practices and technologies.
• Monitor SEO and user engagement and do content optimization.
• Lead on a generation of video content for the company.
• Implement new ideas to develop brand awareness.
• Monitor the company's social media accounts and offer constructive interaction with users.
• Analyse the long-term needs of the company's social media strategy and offer quarterly reports that outline any necessary changes to the digital marketing plan.
• Grow sales and online presence.

The role involves optimizing campaigns to improve performance metrics.

This position requires strong copywriting and content creation skills, as well as a collaborative mindset to work with internal teams.

Key aspects include leveraging email marketing platforms, paid ad management, and SEO best practices for professional audiences.

A key requirement is proficiency with scheduling and analytics tools such as Hootsuite or Meta Business Suite.

This is a social media marketing specialist role that focuses on driving results through creative strategies and tactics.

The ideal candidate will have experience managing social media accounts for B2B brands.

• Campaign Optimization: Monitor and optimize performance metrics to drive improved campaign results.
• Email Marketing: Leverage email marketing platforms to reach professional audiences.
• Social Media Management: Manage social media accounts for B2B brands.
• Paid Advertising: Implement paid ad management strategies to drive results.
• Content Creation: Develop high-quality content to engage audiences.
• SEO Best Practices: Apply SEO best practices to improve online visibility.
• Analytics Tools: Use scheduling and analytics tools to track progress.

To be successful in this role, you will need:

• Strong Copywriting Skills: Develop engaging content to capture audience attention.
• Collaborative Mindset: Work effectively with internal teams to drive results.
• Experience with Email Marketing Platforms: Leverage email marketing platforms to reach professional audiences.
• Proficiency with Scheduling and Analytics Tools: Use tools such as Hootsuite or Meta Business Suite to track progress.
• Knowledge of SEO Best Practices: Apply SEO best practices to improve online visibility.

We offer a dynamic and supportive work environment that fosters growth and development.

You will have the opportunity to work with a talented team of professionals who are passionate about delivering results.