772 Social Media jobs in Dubai

Job overview

Duties & Responsibilities

• Strategy & Planning
• Develop and own a comprehensive social media strategy for @pastamamma.official and @memoriescoffeeco (defining core content themes, establishing a consistent posting schedule and setting measurable growth objectives)
• Produce monthly content calendars aligned with marketing campaigns and seasonal promotions.
• Content Creation & Production
• Shoot, edit and publish Reels, Stories, static posts and other on-brand content.
• Coordinate all aspects of photo/video shoots—working with chefs, restaurant managers and the Social Media Executive on creative direction and talent coordination.
• Community Management
• Engage daily with followers: respond to comments, DMs and mentions promptly and on-brand.
• Monitor sentiment, highlight user-generated content and flag emerging trends or issues.
• Influencer & Partner Relations (with PR Agency)
• In partnership with our PR agency, identify, vet and reach out to local influencers and content creators.
• Collaborate with the PR agency to negotiate partnerships, manage deliverables and track performance metrics.
• Cross-Functional Collaboration
• You'll work closely with:
• Marketing Team – aligning social campaigns with wider promotions and PR activities
• Creative & Design – on asset development, post-production and visual consistency
• Operations – syncing on menus, new openings and in-store activations
• External Vendors – including influencers, photographers and video producers

Requirements & Qualifications

• 3+ years' hands-on experience in social media and content creation for hospitality, F&B or lifestyle brands (agency or in-house)
• Deep understanding of Instagram and TikTok ecosystems: algorithmic best practices, trends and ad formats
• Excellent copywriting skills and a keen eye for visual storytelling
• Basic proficiency with editing tools (Canva, CapCut)
• Familiarity with AI-driven content tools (Midjourney, ChatGPT, etc.) and how to integrate neural-network outputs into social workflows
• A proactive, data-driven mindset: comfortable analyzing engagement metrics and iterating on content
• Fluency in English; Russian is a plus.

What We Offer

-Official full-time employment with competitive salary

-Comprehensive medical insurance

-Employee discounts across all L'ETO Group concepts

-Dynamic, collaborative culture with clear paths for growth

-Exposure to a leading regional brand—and the opportunity to shape its social voice every day

Apply for this job now:

Social Media &
Content Manager, Dubai, UAE

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• Russian

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Sony Music is the leading international label in the MENA region, operating within the Arabic music space. We have signed and developed innovative songs, videos, and content projects with artists from across the region, including Amr Diab, Amir Eid, Ayed, Ali Loka, Maya Diab, Barry, Wael Kfoury, Manal, and more.

The Domestic Music team oversees A&R, marketing, content development, and social strategy, with the goal of expanding awareness, engagement, and fandom around our Arabic catalogue and frontline releases across the Middle East.

As part of this team, you will be responsible for driving social media content, campaigns, and digital storytelling around our artists and songs. You will create and manage compelling content for platforms like Instagram, TikTok, YouTube, Snapchat, and X (formerly Twitter), ensuring our releases break through and connect with audiences across Egypt, Saudi Arabia, and Lebanon. In addition to core responsibilities you will have and nurture fantastic relationships with key regional and local mainstream, digital and niche music media editors and journalists. You will be the labels 'go to' for all press, media and publicity activities, maximizing visiting artist performances with regional media, and working with growing Gen-Z cultural commentators / bloggers across different platforms to reach new consumers as the communications landscape becomes increasingly disrupted by new media.

This role is on-site for candidates based in Dubai and remote for candidates based outside of Dubai in the Middle East.

• Lead the social media content strategy for our Arabic repertoire, including campaign planning, daily content calendars, and community engagement
• Develop creative content (short-form video, memes, stories, reels, posts) tailored to each platform and aligned with artist branding and release plans
• Assist in creating artist campaigns, artist social media strategies, and artist media features
• Daily press relations and follows ups on news dissemination, servicing songs to key media and outlets, secure and organize artist interviews and features around releases for domestic as well as international priority releases
• Development of communications assets including digital releases, artist blogs, features and milestone news, internal global newsletter on relevant achievements/new releases and management of appropriate internal and external approvals
• Identify and pitch publicity opportunities and new angles for our artists, team, company, and catalogue releases to regional media outlets (print, digital, broadcast, podcasts, influencers)

• Previous Experience: A minimum of 2-3 years' experience in a social media role, creative communications, and regional media role
• Education: Bachelor's degree in public relations, communications, marketing, journalism, or media (preferred)
• Excellent presentation, verbal and written skills in English and Arabic
• Experience in content creation & storytelling with the ability to craft engaging, on-brand captions, posts, and stories tailored to different platforms
• Able to work independently across departments with proven ability to manage communications campaigns
• Professional in dealing with clients/artists, and able to respond to challenges constructively and patiently
• A compelling portfolio of communications work that demonstrates high quality creative writing, clever headlines and concepting experience
• Excellent Arabic and English writing, grammar and proofreading skills
• Implement a combination of strategic, conceptual and copywriting skills
• Inspire and embrace challenges and new ways of thinking
• Strong collaborative skills: able to work cross-functionally and operate within a matrix set up

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual's sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

About the Role
The Digi Creatives is looking for a dynamic and strategic Social Media Manager to join our growing team. In this role, you will be responsible for developing and executing social media strategies that increase brand awareness, drive engagement, and enhance our clients' online presence. If you have a passion for social media and are excited about helping brands connect with their audience in creative ways, we want to hear from you.

Responsibilities

• Develop and implement social media strategies across platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Create and curate engaging, on-brand content for social media channels.
• Monitor, analyze, and report on social media performance using analytics tools.
• Engage with followers, respond to comments and messages, and build relationships with online communities.
• Collaborate with the creative and marketing teams to align social media efforts with overall brand goals and campaigns.
• Stay up-to-date with industry trends, platform updates, and best practices.
• Develop social media campaigns that drive traffic, conversions, and brand loyalty.
• Manage paid social media campaigns and budgets (ads, promotions, etc.).
• Track competitors' social media activity and adjust strategies accordingly.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio or track record of successful campaigns.
• In-depth knowledge of social media platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter, etc.) and social media management tools.
• Strong content creation skills (copywriting, graphic design, or video production).
• Ability to analyze social media metrics and adjust strategies for optimal performance.
• Familiarity with paid social media advertising and campaigns (Facebook Ads, Instagram Ads, etc.).
• Strong communication skills and creativity.
• A passion for staying on top of trends in social media, digital marketing, and online communities.

Why Join Us?

• Work in a collaborative and creative environment.
• Opportunities for growth and career advancement in the digital marketing industry.
• Flexible working options (remote or hybrid).
• Access to the latest tools, resources, and industry insights.

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Key Responsibilities:

Develop and implement comprehensive social media strategies for Instagram, Facebook, TikTok, Snapchat, Twitter, and Pinterest, ensuring alignment with our brand's objectives and identity with specific KPIs

Proficiency in META Ads Manager, TikTok Ads Manager, Snap Ads creation, and Google Ads to effectively manage and optimize paid advertising campaigns.

Plan, execute, and manage influencer campaigns across the GCC region, from the initial ideation to tracking and reporting on campaign performance. Liaise with agencies for content creation and execution.

Analyze the impact of influencer partnerships, track metrics, and report on the performance of influencer campaigns. Implement changes based on insights gathered.

Plan and execute in-store event activations for important seasonal launches such as National Day, Ramadan, Back to School, and more, ensuring a strong online presence and engagement during these events.

Develop engaging and relevant captions, content calendars, and ensure consistent brand messaging across all social media platforms. Proficiency in Adobe software is a plus.

Utilize social media management tools such as Sprinklr, Google Analytics, Microsoft Office, and other relevant software to streamline and optimize social media efforts.

Collaborate with external PR agencies to plan and execute PR campaigns that align with the brand's objectives. Work closely with the agency to develop PR strategies that enhance the brand's visibility and reputation.

Manage the budget allocated for social media campaigns & PR, ensuring efficient spending and delivering maximum ROI.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager with a strong portfolio of successful social media campaigns.
• In-depth knowledge of social media platforms (Instagram, Facebook, TikTok, Snapchat, Twitter, Pinterest) and their respective best practices.
• Proficiency in META Ads Manager, TikTok Ads Manager, Snap Ads creation, and Google Ads.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate innovative ideas.
• Analytical mindset with a strong understanding of data-driven decision-making.
• Experience in influencer marketing and influencer reporting.
• Familiarity with Adobe software for content creation is a plus.
• Knowledge of event planning and execution.
• Strong organizational and time management skills.

• Work closely with the Agency to ensure marketing and promotional activities are aligned with the brand strategy and standards.
• Collaborate with buyers and planners to understand market demands and incorporate feedback into product strategies.
• Liaise with the Content Head to align content creation with marketing campaigns and ensure a consistent brand voice across channels.
• Coordinate with the Visual Merchandising (VM) team to ensure product presentation meets brand standards and enhances the customer experience.
• Collaborate with the CRM team to implement strategies for customer retention and loyalty.
• Work closely with the Finance team to manage budget allocations, track expenditures, and ensure financial goals are met.
• Interact with Store team for any event based planning

• Mid-Senior level

• Full-time

• Advertising and Public Relations

• Retail

Sony Music is the leading international label in the MENA region, operating within the Arabic music space. We have signed and developed innovative songs, videos, and content projects with artists from across the region, including Amr Diab, Amir Eid, Ayed, Ali Loka, Maya Diab, Barry, Wael Kfoury, Manal, and more.

The Domestic Music team oversees A&R, marketing, content development, and social strategy, with the goal of expanding awareness, engagement, and fandom around our Arabic catalogue and frontline releases across the Middle East.

As part of this team, you will be responsible for driving social media content, campaigns, and digital storytelling around our artists and songs. You will create and manage compelling content for platforms like Instagram, TikTok, YouTube, Snapchat, and X (formerly Twitter), ensuring our releases break through and connect with audiences across Egypt, Saudi Arabia, and Lebanon. In addition to core responsibilities you will have and nurture fantastic relationships with key regional and local mainstream, digital and niche music media editors and journalists. You will be the labels 'go to' for all press, media and publicity activities, maximizing visiting artist performances with regional media, and working with growing Gen-Z cultural commentators / bloggers across different platforms to reach new consumers as the communications landscape becomes increasingly disrupted by new media.

This role is on-site for candidates based in Dubai and remote for candidates based outside of Dubai in the Middle East.

• Lead the social media content strategy for our Arabic repertoire, including campaign planning, daily content calendars, and community engagement
• Develop creative content (short-form video, memes, stories, reels, posts) tailored to each platform and aligned with artist branding and release plans
• Assist in creating artist campaigns, artist social media strategies, and artist media features
• Daily press relations and follows ups on news dissemination, servicing songs to key media and outlets, secure and organize artist interviews and features around releases for domestic as well as international priority releases
• Development of communications assets including digital releases, artist blogs, features and milestone news, internal global newsletter on relevant achievements/new releases and management of appropriate internal and external approvals
• Identify and pitch publicity opportunities and new angles for our artists, team, company, and catalogue releases to regional media outlets (print, digital, broadcast, podcasts, influencers)

• Previous Experience: A minimum of 2-3 years' experience in a social media role, creative communications, and regional media role
• Education: Bachelor's degree in public relations, communications, marketing, journalism, or media (preferred)
• Excellent presentation, verbal and written skills in English and Arabic
• Experience in content creation & storytelling with the ability to craft engaging, on-brand captions, posts, and stories tailored to different platforms
• Able to work independently across departments with proven ability to manage communications campaigns
• Professional in dealing with clients/artists, and able to respond to challenges constructively and patiently
• A compelling portfolio of communications work that demonstrates high quality creative writing, clever headlines and concepting experience
• Excellent Arabic and English writing, grammar and proofreading skills
• Implement a combination of strategic, conceptual and copywriting skills
• Inspire and embrace challenges and new ways of thinking
• Strong collaborative skills: able to work cross-functionally and operate within a matrix set up

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual's sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please clickhere to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

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Senior Marketing Executive | MAF Entertainment | Cinemas

The Senior Social Media Executive is responsible for managing and enhancing the cinema's digital presence, driving audience engagement, and increasing brand awareness through a strategic and innovative social media approach. This role focuses on creating compelling content, elevating social campaigns, and analyzing performance to optimize strategy.

• Play a key role in promoting movie releases, special events, and promotions while engaging with the cinema's audience to ensure a vibrant, active online community.
• Develop and execute engaging, original content for social media platforms (Facebook, Instagram, Twitter, TikTok) to promote movies, events, and VOX cinema-related activities.
• Manage the content calendar with the support of the Social agency, ensuring timely and relevant posts aligned with marketing campaigns and cinema releases.
• Collaborate with the creative team and Social agency to produce high-quality visuals, graphics, and video content.
• Plan and execute social media campaigns for movie premieres, special screenings, and promotional campaigns / events to drive ticket sales and customer engagement.
• Utilize both organic and paid social media strategies to maximize reach and audience growth working with the Digital team.
• Work with the agency to monitor comments, messages, and reviews, ensuring a positive and responsive brand presence acting as an advisor for the agency on any non-standard queries.
• Track, analyze, and report on social media performance metrics (engagement rates, follower growth, impressions, etc.) to assess the success of campaigns and inform future strategies.

• Graduate in business or marketing discipline.
• A minimum of 5 years marketing experience within the Entertainment and Leisure industry or similar.
• A good understanding of marketing, branding and online trends.
• Strong interpersonal and communication skills in English.
• Strong organizational skills.

• At Majid Al Futtaim, we're on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We're proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.

Join to apply for the Social Media & PR Manager (m/f/d) role at Halian

Join to apply for the Social Media & PR Manager (m/f/d) role at Halian

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Our Client:
Our client a tech start up are seeking a Social Media and PR Manager to join their team in Dubai.
Your Responsibilities:
Social Media Strategy & Execution

• Develop and execute a strategic social media calendar aligned with company milestones, product launches, and market events.
• Manage content creation across platforms (LinkedIn, X/Twitter, Instagram, YouTube) to drive engagement, awareness, and thought leadership.
• Collaborate with design and product teams to develop compelling visuals, videos, and animations.
• Monitor and report on campaign performance using analytics and insights.
  

• Craft press releases, media kits, and feature stories for local, regional, and international tech publications.
• Build and maintain relationships with tech, startup, and business media outlets, especially in the UAE and GCC.
• Proactively pitch stories to elevate our client's profile, executives, and technology.
• Organize and manage media briefings, interviews, product launches, and PR events.
  

• Shape our client's brand tone and voice to reflect innovation, ambition, and local relevance.
• Write thought leadership articles, founder stories, and product narratives that resonate with enterprise IT buyers and public sector leaders.
• Identify opportunities for speaking engagements, awards, and partnerships to amplify our presence.
  

• Develop engagement strategies for tech communities, universities, and public innovation initiatives in the UAE.
• Manage crisis communication and respond swiftly to any reputational issues online.
  

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in social media management, public relations, or digital marketing.
• Prior experience working in a startup or fast-paced environment is a strong plus.
• Strong understanding of major social media platforms (Instagram, LinkedIn, X, TikTok, Facebook, etc.).
• Excellent written and verbal communication skills.
• Proven ability to craft compelling content and press releases.
• Experience with social media analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite).
• Familiarity with SEO, content marketing, and influencer outreach.
• Ability to manage media relations and build relationships with journalists and influencers.
• Creative mindset with a strong eye for design and storytelling.
• Comfortable working independently and wearing multiple hats.
• Graphic design or video editing skills (e.g., Canva, Adobe Creative Suite).
• Experience with crisis communication or reputation management.
• Knowledge of paid social media advertising and campaign management.
• Arabic language is mandatory
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing, Public Relations, and Writing/Editing
• Industries Staffing and Recruiting

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Dubai, Dubai, United Arab Emirates 3 hours ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

We’re looking for an experienced Social Media Manager to oversee the digital presence of all companies under the IM Media Holding umbrella: Imfluence, Imvent, and Imtellect. This role is perfect for someone who thrives in a fast-paced, creative environment and is ready to take ownership of shaping our online voice. At times, you’ll be behind the camera creating content and at others you’ll work with a team of editors & creatives to coordinate with multiple stakeholders ensuring a cohesive and impactful digital strategy across all social media platforms.

1. Strategic Planning: Develop and execute comprehensive social media strategies tailored to each brand under IM Media Holding. Align content calendars with broader business objectives, ensuring consistency and relevance across platforms. Analyze trends and data to identify new opportunities and refine strategies.
2. Content Creation and Community Management: Technical know-how on creating content using smartphones and editing on the go. Collaborate with creative teams to produce scroll-stopping visuals, videos, and copy for each brand. Oversee the creation and execution of monthly content calendars, ensuring content is engaging and brand-aligned. Monitor and respond to audience engagement across platforms, maintaining a strong brand voice. Ability to manage stakeholders and coordinate approval of scripts, cast and shoots.
3. Performance Analysis: Use analytics tools to track performance metrics, generate insights, and optimize future content. Create monthly and quarterly reports detailing successes, challenges, and actionable recommendations.
4. Platform Expertise: Stay updated on the latest trends, algorithm changes, and best practices for platforms such as Instagram, TikTok, LinkedIn, YouTube, and X. Identify emerging platforms and recommend strategies for early adoption where relevant.

1. Technical Skills: Strong knowledge of social media platforms and analytics tools (e.g., Meta Business Suite, Google Analytics). Proficiency in understanding and managing paid ad campaigns across multiple platforms. Familiarity with design tools like Canva, Adobe Creative Suite, Capcut or similar. Ability to film and edit bite-sized content on the go.
2. Creative and Strategic Abilities: Exceptional storytelling and content curation skills tailored for different audiences. Comfortable with being in front of the camera at times. Ability to balance data-driven decision-making with creative thinking. Strong writing and editing skills with attention to detail.
3. Experience: Bachelor’s degree in Marketing, Communications, or a related field (preferred). 4+ years of experience in social media management, preferably managing multiple brands. Proven track record of building and growing social media presence for businesses.
4. Attributes: Collaborative and able to work cross-functionally with different teams. Organized, deadline-driven, and skilled at juggling multiple priorities. Passionate about the digital space and always eager to learn.

At Cognita we areunited by one common purpose: to enable our community to thrive ina rapidly evolvingworld. As a global leader in education, we're on a mission to redefine thefuture of learning, and we are seeking a dynamic and experienced Social MediaExecutive to join our marketing team.

Based in Dubai, the successful candidate willbe responsible for managing the social media presence of multiple schoolsacross the UAE, ensuring a cohesive and engaging online presence across allplatforms. The Social Media Executive will play a pivotal role in enhancingbrand visibility, fostering community engagement, and driving lead generation.

What you’ll do

• Community Management: Oversee the daily management of social media accounts for multiple schools across the UAE & GCC.
• Content Strategy & Planning : Develop and execute content plans aligned with the overall marketing strategy,ensuring all content is engaging, on-brand, and tailored to the target audience
• Content Creation & Coordination : Work closely with photographers, videographers, and in-house designers toproduce high-quality content for social media. Ensure all content adheres toindividual school brand guidelines
• Collaboration with Schools : Partner with school teams to align social media efforts with upcoming events, activities, and key initiatives. Ensure timely content planning and execution to maximise reach and engagement.
• Lead Generation & Admissions Support : Work alongside school admissions teams to optimise lead generation through social media.
• Performance Tracking & Reporting: Conduct detailed monthly analysis of social media performance, measuringeffectiveness, engagement, and conversions. Identify areas for improvement andbenchmark against industry competitors
• School Engagement & Content Gathering : Maintain strong relationships with key stakeholders at each school to stay updated on events and initiatives. Proactively gather content remotely through regular communication and coordination with school teams.

What we’re looking for

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum of 2 years of experience in social media management, preferably at an agency
• Proven track record of developing and executing successful social media campaigns.
• Proficiency in social media management tools and platforms.
• Excellent written and verbal communication skills in English.
• Creative mindset with a passion for storytelling and content creation.
• Ability to multitask, prioritise, and meet tight deadlines in a fast-paced environment.
• A detail-oriented, positive approach to managing workload and deadlines in a fast-paced environment.
• Flexibility to travel within the UAE and occasionally beyond, as required, for school visits and events.
• Valid driver's license and access to a car for transportation to different schools in the UAE.

Cognitais committed to safeguarding and promoting the welfare of children and youngpeople and expects all staff, volunteers, and other third parties to share thiscommitment. Safer recruitment practices and pre-employment background checkswill be undertaken before any appointment is confirmed.