984 Marketing Director jobs in Dubai
Marketing Director
Posted today
Job Viewed
Job Description
About the Role
We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
You Will:
- Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
- Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
- Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
- Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
- Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
- Create strategy and resulting campaigns for nurturing sales leads to close.
- Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
- Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
- Interpret marketing performance analyses to determine strategies for future success.
- Innovate new ideas that increase lead generation and conversion.
You Have:
- 12+ years of proven B2B marketing leadership experience
- Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
- Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
- Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
- Self-directed and capable of working independently without direct supervision
- Ability to distill complex products into clear narratives
- Strong verbal, written and interpersonal communication skills
- Ability to learn quickly, multi-task and manage projects to completion
- Detail-oriented with a commitment to accuracy
- Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
- Experience working with multiple stakeholders and cultures across time zones and global locations
- College degree or equivalent work experience
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. It is home to leading publications and products including the flagship Wall Street Journal, Barron’s, MarketWatch, and others.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put “Reasonable Accommodation
#J-18808-LjbffrMarketing Director
Posted today
Job Viewed
Job Description
We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS, A Dow Jones CompanyOPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
About the Marketing TeamThe global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
You Have:12+ years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
Self-directed and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal, written and interpersonal communication skills
Ability to learn quickly, multi-task and manage projects to completion
Detail-oriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Lifestyle Programs & Wellness Resources
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Job Description: About the RoleWe’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS, A Dow Jones CompanyOPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
About the Marketing TeamThe global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
12+ years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
Self-directed and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal, written and interpersonal communication skills
Ability to learn quickly, multi-task and manage projects to completion
Detail-oriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - OPISJob Category:
Marketing & Product ManagementUnion Status:
Non-Union role #J-18808-LjbffrMarketing Director
Posted today
Job Viewed
Job Description
We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
**About OPIS, A Dow Jones Company**
OPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
**About the Marketing Team**
The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
**You Will:**
+ Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
+ Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
+ Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
+ Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
+ Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
+ Create strategy and resulting campaigns for nurturing sales leads to close.
+ Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
+ Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
+ Interpret marketing performance analyses to determine strategies for future success.
+ Innovate new ideas that increase lead generation and conversion.
**You Have:**
+ 12+ years of proven B2B marketing leadership experience
+ Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
+ Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
+ Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
+ Self-directed and capable of working independently without direct supervision
+ Ability to distill complex products into clear narratives
+ Strong verbal, written and interpersonal communication skills
+ Ability to learn quickly, multi-task and manage projects to completion
+ Detail-oriented with a commitment to accuracy
+ Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
+ Experience working with multiple stakeholders and cultures across time zones and global locations
+ College degree or equivalent work experience
+ Comprehensive Healthcare Plans
+ Paid Time Off
+ Retirement Plans
+ Lifestyle Programs & Wellness Resources
+ Family Care Benefits & Caregiving Support
+ Subscription Discounts
+ Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones – OPIS
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
#J-18808-LjbffrMarketing Director
Posted today
Job Viewed
Job Description
We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS, A Dow Jones CompanyOPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
About the Marketing TeamThe global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
You Have:12+ years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
Self-directed and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal, written and interpersonal communication skills
Ability to learn quickly, multi-task and manage projects to completion
Detail-oriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Lifestyle Programs & Wellness Resources
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Job Description: About the RoleWe’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS, A Dow Jones CompanyOPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
About the Marketing TeamThe global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
12+ years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
Self-directed and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal, written and interpersonal communication skills
Ability to learn quickly, multi-task and manage projects to completion
Detail-oriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - OPISJob Category:
Marketing & Product ManagementUnion Status:
Non-Union role About UsSince 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Marketing Director
Posted today
Job Viewed
Job Description
About the Role
We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS, A Dow Jones Company
OPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
About the Marketing Team
The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:
Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
You Have:
12+ years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
Self-directed and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal, written and interpersonal communication skills
Ability to learn quickly, multi-task and manage projects to completion
Detail-oriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - OPIS
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 44623
#J-18808-LjbffrMarketing Director
Posted today
Job Viewed
Job Description
We are looking for a dynamic and strategic Marketing Director to lead and drive the brands marketing initiatives in the fashion industry. This role is responsible for developing and executing innovative marketing strategies that enhance brand visibility engage target audiences and drive sales growth.
Key Responsibilities:
- Brand Strategy: Develop and implement a strong brand positioning and marketing strategy aligned with business objectives.
- Campaign Management: Oversee endtoend marketing campaigns including digital social media influencer collaborations and traditional advertising.
- Content & Creative Direction: Work closely with designers photographers and content creators to ensure a cohesive brand identity.
- Ecommerce & Digital Marketing: Enhance online presence through performance marketing SEO paid ads and social media growth.
- Retail & Offline Marketing: Develop marketing initiatives for instore promotions partnerships and events.
- Market Research & Consumer Insights: Analyze market trends customer behavior and competitive landscape to refine strategies.
- Public Relations & Influencer Marketing: Build strong relationships with media influencers and brand ambassadors.
- Budget Management: Manage the marketing budget ensuring costeffective spending and maximum ROI.
- Team Leadership: Lead and mentor the marketing team fostering creativity and collaboration.
- Performance Tracking: Use analytics tools to measure campaign effectiveness and adjust strategies accordingly.
Qualifications & Skills:
- Bachelors or Masters degree in Marketing Business or a related field.
- 8 years of experience in fashion marketing with a proven track record in brand management.
- Strong understanding of digital marketing social media and influencer marketing.
- Experience in leading successful fashion campaigns across multiple channels.
- Excellent leadership communication and strategic thinking skills.
- Creative mindset with a passion for the fashion industry.
- Proficiency in marketing analytics and CRM tools.
#J-18808-Ljbffr
Marketing Director
Posted today
Job Viewed
Job Description
Were looking for an experienced Marketing Director to lead demand and leadgeneration and sales enablement in a specific OPIS market segment via all possible marketing channels both inbound and outbound. The qualified candidate will collaborate with team specialists in content email social media events web design SEO/SEM PR operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS A Dow Jones CompanyOPIS has served the fuel and chemicals industries for 45 years with content reinforced by leadingedge technology unrivaled customer service and constant innovation. Beginning as an oil price reporting agency OPIS has grown into a worldwide information powerhouse with authoritative market news trusted data analysis and forecasting consulting and educational events. Market participants across the value chain trust our expertise in energy chemicals and environmental commodities to make critical business decisions.
About the Marketing TeamThe global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS Chemical Market Analytics McCloskey PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products drawing on performance data and encompassing all channels.
Define buyer personas buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion including OPIS conferences webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics including sales leads (MQLs & SQLs) sales revenue (Won Opportunities) event registrations and ROI.
Own marketing relationships in your market segment with Sales Customer Service and Editorial forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
12 years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs such as Adobe Photoshop InDesign Illustrator and/or Canva
Selfdirected and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal written and interpersonal communication skills
Ability to learn quickly multitask and manage projects to completion
Detailoriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
Reasonable accommodation: Dow Jones Making Careers Newsworthy We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones OPISJob Category:
Marketing & Product ManagementUnion Status:
NonUnion roleRequired Experience:
Director
#J-18808-LjbffrBe The First To Know
About the latest Marketing director Jobs in Dubai !
Marketing Director
Posted 1 day ago
Job Viewed
Job Description
About the Role
We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS, A Dow Jones Company
OPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
About the Marketing Team
The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:
Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
You Have:
12+ years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
Self-directed and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal, written and interpersonal communication skills
Ability to learn quickly, multi-task and manage projects to completion
Detail-oriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - OPIS
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 44623
#J-18808-LjbffrMarketing Director
Posted 1 day ago
Job Viewed
Job Description
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Vacancy
1 Vacancy
Job Description
Our client has a strong reputation for delivering high-quality, innovative building solutions across the globe and is now entering a new phase of growth. As the Marketing Director, you will lead the development and execution of integrated product marketing strategies that drive market share, customer engagement, and long-term brand equity.
Key Responsibilities:
- Lead the strategic planning and execution of product marketing initiatives across key product lines in construction materials.
- Define product positioning, value propositions, and go-to-market strategies aligned with commercial objectives.
- Collaborate closely with Product Development, Sales, and Operations to ensure strong alignment between market needs and product innovation.
- Spearhead market intelligence efforts monitoring trends, customer insights, and competitor activity to guide decision-making.
- Oversee campaign planning, content development, and channel strategy (including digital, events, and trade marketing).
- Manage and develop a high-performing marketing team and agency partners.
- Monitor performance metrics and optimize strategies to maximize ROI.
Candidate Profile:
- 8-10+ years of progressive marketing experience, including leadership roles within the construction materials or industrial manufacturing sectors.
- Demonstrated success in product marketing, brand strategy, and market development.
- Strong business acumen with the ability to communicate technical products in commercially compelling ways.
- Excellent leadership, stakeholder management, and cross-functional collaboration skills.
- Degree in Marketing, Business, Engineering, or a related field; MBA is an advantage.
Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at
#J-18808-LjbffrMarketing Director
Posted 1 day ago
Job Viewed
Job Description
We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS, A Dow Jones CompanyOPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
About the Marketing TeamThe global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
You Have:12+ years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
Self-directed and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal, written and interpersonal communication skills
Ability to learn quickly, multi-task and manage projects to completion
Detail-oriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Lifestyle Programs & Wellness Resources
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us atJob Description:About the RoleWe’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS, A Dow Jones CompanyOPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
About the Marketing TeamThe global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
12+ years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
Self-directed and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal, written and interpersonal communication skills
Ability to learn quickly, multi-task and manage projects to completion
Detail-oriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - OPISJob Category:
Marketing & Product ManagementUnion Status:
Non-Union role#J-18808-Ljbffr