Marketing Director

Dubai, Dubai Dow Jones & Company, Inc.

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Job Description

About the Role

We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.

About OPIS, A Dow Jones Company

OPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.

About the Marketing Team

The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.

You Will:

  • Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.

  • Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.

  • Oversee creative and messaging for all channels, as well as audience segment targeting and selection.

  • Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.

  • Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.

  • Create strategy and resulting campaigns for nurturing sales leads to close.

  • Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.

  • Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.

  • Interpret marketing performance analyses to determine strategies for future success.

  • Innovate new ideas that increase lead generation and conversion.

You Have:

  • 12+ years of proven B2B marketing leadership experience

  • Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.

  • Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)

  • Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva

  • Self-directed and capable of working independently without direct supervision

  • Ability to distill complex products into clear narratives

  • Strong verbal, written and interpersonal communication skills

  • Ability to learn quickly, multi-task and manage projects to completion

  • Detail-oriented with a commitment to accuracy

  • Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors

  • Experience working with multiple stakeholders and cultures across time zones and global locations

  • College degree or equivalent work experience

Our Benefits

  • Comprehensive Healthcare Plans

  • Paid Time Off

  • Retirement Plans

  • Comprehensive Insurance Plans

  • Lifestyle Programs & Wellness Resources

  • Education Benefits

  • Family Care Benefits & Caregiving Support

  • Subscription Discounts

  • Employee Referral Program

About Dow Jones

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - OPIS

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Req ID: 44623

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Marketing Director

Dubai, Dubai Dow Jones & Company, Inc.

Posted today

Job Viewed

Tap Again To Close

Job Description

Dow Jones Marketing Director in Dubai, United Arab Emirates

About the Role

We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.

You Will:

  1. Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
  2. Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
  3. Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
  4. Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
  5. Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
  6. Create strategy and resulting campaigns for nurturing sales leads to close.
  7. Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
  8. Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
  9. Interpret marketing performance analyses to determine strategies for future success.
  10. Innovate new ideas that increase lead generation and conversion.

You Have:

  1. 12+ years of proven B2B marketing leadership experience
  2. Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
  3. Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
  4. Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
  5. Self-directed and capable of working independently without direct supervision
  6. Ability to distill complex products into clear narratives
  7. Strong verbal, written and interpersonal communication skills
  8. Ability to learn quickly, multi-task and manage projects to completion
  9. Detail-oriented with a commitment to accuracy
  10. Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
  11. Experience working with multiple stakeholders and cultures across time zones and global locations
  12. College degree or equivalent work experience

About Dow Jones

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. It is home to leading publications and products including the flagship Wall Street Journal, Barron’s, MarketWatch, and others.

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put “Reasonable Accommodation

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Marketing Director

Dubai, Dubai News Corporation

Posted today

Job Viewed

Tap Again To Close

Job Description

We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.

**About OPIS, A Dow Jones Company**

OPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.

**About the Marketing Team**

The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.

**You Will:**

+ Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.

+ Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.

+ Oversee creative and messaging for all channels, as well as audience segment targeting and selection.

+ Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.

+ Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.

+ Create strategy and resulting campaigns for nurturing sales leads to close.

+ Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.

+ Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.

+ Interpret marketing performance analyses to determine strategies for future success.

+ Innovate new ideas that increase lead generation and conversion.

**You Have:**

+ 12+ years of proven B2B marketing leadership experience

+ Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.

+ Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)

+ Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva

+ Self-directed and capable of working independently without direct supervision

+ Ability to distill complex products into clear narratives

+ Strong verbal, written and interpersonal communication skills

+ Ability to learn quickly, multi-task and manage projects to completion

+ Detail-oriented with a commitment to accuracy

+ Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors

+ Experience working with multiple stakeholders and cultures across time zones and global locations

+ College degree or equivalent work experience

+ Comprehensive Healthcare Plans

+ Paid Time Off

+ Retirement Plans

+ Lifestyle Programs & Wellness Resources

+ Family Care Benefits & Caregiving Support

+ Subscription Discounts

+ Employee Referral Program

About Dow Jones

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones – OPIS

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

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Marketing Director

Dubai, Dubai beBeeMarketing

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Job Description

Job Opportunity

We are seeking a visionary Marketing Leader to spearhead our brand's marketing strategy. The ideal candidate will have a deep understanding of the fashion industry and be able to develop impactful campaigns that drive engagement across various platforms.

The successful candidate will be responsible for shaping our brand identity, creating innovative content, and building strong relationships with influencers and partners.

  • Main Responsibilities:
  • Develop and execute a comprehensive marketing strategy aligned with the brand's vision and goals.

  • Elevate brand positioning through creative storytelling and campaign creation.

  • Lead all aspects of digital marketing, with a focus on social media platforms.

  • Drive influencer marketing, PR collaborations, and content initiatives that strengthen brand affinity and visibility.

  • Oversee photo shoots, lookbooks, and creative content that aligns with brand aesthetics.

  • Analyze marketing performance metrics and optimize campaigns based on insights.

  • Manage and mentor the marketing team, collaborating with cross-functional teams.

  • Requirements:
  • Bachelor's degree in Marketing, Communications, Fashion, or a related field (Master's is a plus).

  • Minimum of 8 years of marketing experience, with at least 3 years in a senior marketing role within the fashion/lifestyle/retail industry.

  • Proven track record in building and scaling fashion/lifestyle brands.

  • Expertise in social media strategy, content marketing, and influencer collaboration.

  • Strong creative vision, with an eye for fashion design and digital aesthetics.

  • Excellent leadership, communication, and project management skills.

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Marketing Director

Dubai, Dubai beBeeMarketing

Posted today

Job Viewed

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Job Description

Job Title: Marketing Director

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The role of Marketing Director involves leading a team of marketing professionals to develop and implement effective marketing strategies that drive business growth and revenue.

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Marketing Director

Dubai, Dubai beBeeRegional

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Job Description

Regional Marketing Manager

As a Regional Marketing Manager, you will connect regional product strategy to tactical sales and marketing execution, partnering closely with global and local teams to deliver programs that drive adoption of payment products and solutions. You will be responsible for developing and executing regional marketing strategies in close collaboration with global and local teams to achieve growth goals.

Key Responsibilities
  • Drive ecosystem awareness, thought leadership, and engagement by collaborating with global product and regional B2B marketing teams to promote thought leadership content and position the company at the forefront of digital commerce.
  • Build sales enablement content and localize digital assets to support B2B campaigns and product launches.
  • Accelerate end-user adoption by leading client marketing initiatives in partnership with country teams, supporting activation, acquisition, and usage for commercial products.
Requirements
  • 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
  • 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.
  • Experience in emerging payment and ecommerce trends, including digital transformation and intelligent commerce.
  • Knowledge of Agentic commerce and Infused ecommerce.
  • Experience with partner programs is a plus.
  • Strategic thinker with a results-oriented, innovative mindset.
  • Proven ability to discover customer insights and create impactful messaging.
  • Strong written and verbal communication skills, including effective presentation abilities.
  • Collaborative team player with strong organizational, analytical, and problem-solving skills.
  • Financial acumen and data-driven decision-making skills.
  • Ability to work effectively across diverse markets and cultures.
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Marketing Director

Dubai, Dubai Qataryello

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Job Description

Leading Global FMCG Food business

  • Strategic Leadership: Develop and execute the MEA marketing strategy in alignment with global brand direction, market priorities, and business growth targets.
  • Brand Management: Safeguard Lindt's premium positioning, ensuring all touchpoints deliver consistent brand excellence.
  • Innovation & Portfolio: Lead product launches, seasonal campaigns, and portfolio strategy, tailoring initiatives to local market needs.
  • Integrated Campaigns: Oversee impactful 360° campaigns, from trade marketing and retail activations to digital and e-commerce strategies.
  • Market Insights: Use consumer, shopper, and category insights to identify growth opportunities and optimize marketing investments.
  • Team Leadership: Build, inspire, and develop a high-performing regional marketing team.
  • Cross-Functional Collaboration: Partner closely with sales, retail, supply chain, and distributor teams to deliver flawless execution.
    • Must have 10+ years of progressive marketing leadership experience with large multinational FMCG's
    • Proven track record in brand building, innovation, and go-to-market strategy in emerging and developed markets.
    • Strong commercial acumen with deep understanding of MEA market dynamics.
    • Exceptional leadership skills with the ability to inspire
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Marketing Director

Dubai, Dubai Motivate Media Group

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Job Description

Motivate Media Group the region s leading multi-platform content producer is seeking a visionary and strategic Marketing Director to lead and elevate the company s marketing and brand efforts. The ideal candidate will be a dynamic leader with strong experience in multi-channel marketing brand strategy partnerships and digital innovation.

As Marketing Director you will be responsible for developing and executing comprehensive marketing strategies that align with business objectives enhance brand equity and drive growth across a wide portfolio of media brands and business units.

Key Responsibilities
Strategic Marketing Leadership
  • Develop and implement creative tactical and comprehensive annual marketing plans that align with corporate and brand goals.
  • Present strategic marketing roadmaps to senior leadership to secure buy-in and alignment.
  • Identify and champion innovative marketing channels technologies and consumer engagement strategies.
  • Leverage consumer and market insights to initiate targeted campaigns with measurable ROI.
  • Lead the annual marketing budget planning process and ensure timely execution of all initiatives.
Brand Strategy & Management
  • Ensure consistent brand application across all marketing touchpoints sponsorships and events.
  • Collaborate with editorial and commercial teams to create brand templates and revamp media packs and brand collateral.
  • Champion brand storytelling brand voice and the visual identity across all platforms and communications.
Digital Marketing & Audience Growth
  • Design and manage integrated digital marketing campaigns to enhance brand awareness traffic and conversions.
  • Grow digital audiences through strategic targeting and first-party data.
  • Use data-driven insights to refine audience segmentation and marketing personalization.
Public Relations & Communication
  • Build and manage communication strategies that raise awareness of Motivate s divisions initiatives and events.
  • Draft and distribute press releases and liaise with internal and external media for coverage opportunities.
  • Oversee internal communications through approved channels to foster alignment and engagement.
Partnerships Sponsorships & Events
  • Create strategic alliances sponsorship proposals and barter agreements that support revenue growth and brand exposure.
  • Identify relevant partnership opportunities and ensure contractual obligations are met.
  • Collaborate with publishing and events teams to lead activations and event-based marketing strategies.
Market Insight & Planning
  • Conduct qualitative and quantitative market research to understand trends competition and customer behavior.
  • Work closely with the Chief Commercial Officer and business leads to formulate annual brand marketing plans.
  • Ensure successful plan execution within approved budgets and timelines.
Circulation POS & Brand Extensions
  • Develop channel strategies aligned with brand positioning and consumer behavior.
  • Lead discussions on exhibitions activations and partner events that boost brand visibility and engagement.
  • Support brand extension opportunities by evaluating new revenue-generating initiatives.
Leadership & Team Development
  • Mentor and manage the marketing team to ensure high performance motivation and career development.
  • Foster a collaborative culture and actively share insights and strategies across the organization.
RequirementsQualifications
  • Proven experience (10 years) in marketing leadership roles preferably within media publishing or entertainment sectors.
  • Expertise in brand strategy digital marketing audience development and campaign analytics.
  • Strong understanding of the GCC market landscape especially UAE and KSA.
  • Excellent communication presentation and stakeholder management skills.
  • Experience with marketing technology CRM tools and performance measurement frameworks.
  • Bachelor s degree in Marketing Communications or a related field; Master s degree preferred.

Motivate Media Group is the region s leading multi-platform content producer with a diverse portfolio of media interests comprising magazines digital social video exhibitions & events cinema books and OOH.

Interested candidates may apply by attaching a copy of their CV a cover letter and a brief portfolio of their work.

Qualifications Proven experience (10+ years) in marketing leadership roles, preferably within media, publishing, or entertainment sectors. Expertise in brand strategy, digital marketing, audience development, and campaign analytics. Strong understanding of the GCC market landscape, especially UAE and KSA. Excellent communication, presentation, and stakeholder management skills. Experience with marketing technology, CRM tools, and performance measurement frameworks. Bachelor s degree in Marketing, Communications, or a related field; Master s degree preferred. Motivate Media Group is the region s leading multi-platform content producer with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, cinema, books and OOH. Interested candidates may apply by attaching a copy of their CV, a cover letter, and a brief portfolio of their work. #J-18808-Ljbffr
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Marketing Director

Dubai, Dubai Peergrowth Consultancy Co.

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Job Description

We are looking for a dynamic and strategic Marketing Director to lead and drive the brands marketing initiatives in the fashion industry. This role is responsible for developing and executing innovative marketing strategies that enhance brand visibility engage target audiences and drive sales growth.

Key Responsibilities:

  • Brand Strategy: Develop and implement a strong brand positioning and marketing strategy aligned with business objectives.
  • Campaign Management: Oversee endtoend marketing campaigns including digital social media influencer collaborations and traditional advertising.
  • Content & Creative Direction: Work closely with designers photographers and content creators to ensure a cohesive brand identity.
  • Ecommerce & Digital Marketing: Enhance online presence through performance marketing SEO paid ads and social media growth.
  • Retail & Offline Marketing: Develop marketing initiatives for instore promotions partnerships and events.
  • Market Research & Consumer Insights: Analyze market trends customer behavior and competitive landscape to refine strategies.
  • Public Relations & Influencer Marketing: Build strong relationships with media influencers and brand ambassadors.
  • Budget Management: Manage the marketing budget ensuring costeffective spending and maximum ROI.
  • Team Leadership: Lead and mentor the marketing team fostering creativity and collaboration.
  • Performance Tracking: Use analytics tools to measure campaign effectiveness and adjust strategies accordingly.

Qualifications & Skills:

  • Bachelors or Masters degree in Marketing Business or a related field.
  • 8 years of experience in fashion marketing with a proven track record in brand management.
  • Strong understanding of digital marketing social media and influencer marketing.
  • Experience in leading successful fashion campaigns across multiple channels.
  • Excellent leadership communication and strategic thinking skills.
  • Creative mindset with a passion for the fashion industry.
  • Proficiency in marketing analytics and CRM tools.
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Marketing Director

Dubai, Dubai Dow Jones & Company, Inc.

Posted today

Job Viewed

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Job Description

Dow Jones Marketing Director in Dubai, United Arab Emirates

About the Role

We're looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.

You Will:

  1. Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
  2. Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
  3. Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
  4. Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
  5. Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
  6. Create strategy and resulting campaigns for nurturing sales leads to close.
  7. Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
  8. Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
  9. Interpret marketing performance analyses to determine strategies for future success.
  10. Innovate new ideas that increase lead generation and conversion.

You Have:

  1. 12+ years of proven B2B marketing leadership experience
  2. Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
  3. Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
  4. Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
  5. Self-directed and capable of working independently without direct supervision
  6. Ability to distill complex products into clear narratives
  7. Strong verbal, written and interpersonal communication skills
  8. Ability to learn quickly, multi-task and manage projects to completion
  9. Detail-oriented with a commitment to accuracy
  10. Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
  11. Experience working with multiple stakeholders and cultures across time zones and global locations
  12. College degree or equivalent work experience

About Dow Jones

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. It is home to leading publications and products including the flagship Wall Street Journal, Barron's, MarketWatch, and others.

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put "Reasonable Accommodation

#J-18808-Ljbffr
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  46. campaign Marketing
  47. build Mechanical Engineering
  48. perm_media Media & PR
  49. local_hospital Medical
  50. local_hospital Military & Public Safety
  51. local_hospital Mining
  52. medical_services Nursing
  53. local_gas_station Oil & Gas
  54. biotech Pharmaceutical
  55. checklist_rtl Project Management
  56. shopping_bag Purchasing
  57. home_work Real Estate
  58. person_search Recruitment Consultancy
  59. store Retail
  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
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