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Interwood, Pakistan’s leading name in Kitchens, Doors, Wardrobes, Office, and Home Furniture, is expanding into the UAE market. With a proven track record of delivering high-quality, custom solutions, we are launching in Dubai with a B2B focus, targeting contractors, architects, developers, and large-scale fit-out projects.

About Us – Interwood

We are seeking a dynamic and experienced Country Head – Dubai to lead Interwood’s entry and expansion into the UAE market. This role will oversee all local operations, business development, and strategic decision-making while acting as the organization’s primary representative in the UAE. The Country Head will be responsible for building Interwood’s brand presence through our standard and non-standard product line, B2B partnerships, and digital channels, while also advising leadership on investment priorities, market expansion, and long-term growth strategies.

This position will report directly to the Group Executive Team in Pakistan and work closely with Business Development, Operations, and Finance leaders to ensure smooth execution of the UAE Go-to-Market strategy.

• Lead Interwood’s UAE operations, ensuring alignment with corporate strategy and GTM (Go-to-Market) phases.
• Identify and prioritize target markets, expansion areas, and investment opportunities.
• Develop and implement scalable strategies for market entry through our standard and non-standard products (Home Furniture, Office Furniture, Kitchen, Doors and Wardrobes), B2B partnerships, and digital channels.
• Provide market intelligence and competitor insights to guide executive decision-making.

• Build and maintain strong relationships with architects, developers, and real estate partners (e.g., Emaar, BRB).
• Secure projects and establish credibility through reference showcases.
• Drive business pipeline generation and ensure high conversion from leads to projects.
• Explore strategic partnerships with eCommerce platforms (Amazon, Noon) and local retailers.

• Oversee DMCC entity setup, JAFZA warehousing, VAT registration, and compliance.
• Ensure timely execution of projects, maintaining Dubai-compliant quality standards.
• Coordinate with Pakistan’s supply chain team for just-in-time manufacturing, duty-free SKUs, and logistics readiness.
• Manage installation subcontractors and enforce strict SLA and CX performance metrics.

• Develop financial projections and monitor UAE P&L performance.
• Optimize resource allocation while ensuring cost-efficient, asset-light operations.
• Maintain transparency and accountability in local financial and operational decisions.

• Provide strategic direction to the UAE team (Administrator, BD Executive, future hires).
• Build a high-performance culture aligned with Interwood’s values of Love for Customer, Re-imagine, Transparency, and Collaboration .
• Act as the key cultural ambassador for Interwood in Dubai, ensuring brand equity is maintained across stakeholders.

• Bachelor’s/Master’s degree in Business, Marketing, Engineering, or related field. MBA preferred.
• 10–15 years of proven leadership experience in furniture, fit-out, building materials, or construction industries, preferably in UAE or GCC.
• Strong background in sales, business development, and investment decision-making .
• Demonstrated ability to establish partnerships with developers, architects, and contractors.
• Experience in managing cross-border operations, logistics, and regulatory frameworks in UAE.
• Deep understanding of mid-premium furniture, KDW, and construction-related value chains .
• Strong financial acumen with prior exposure to P&L ownership and strategic investments.
• Excellent communication and stakeholder management skills across diverse cultures.

Competitive monthly salary (to be discussed based on experience).

Performance-based incentives linked to project delivery and revenue generation.

Sweet Equity entitlement in Interwood Dubai operations, aligned with organizational performance.

Standard UAE employment benefits as per law (visa, medical, etc.).

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